{"id":13356,"date":"2016-12-05T00:00:00","date_gmt":"2016-12-04T23:00:00","guid":{"rendered":"http:\/\/zanolli.mck.lcl\/blog\/nuove-tecniche-di-marketing-per-i-ristoratori-massimo-feruzzi-tecniche-nuove\/"},"modified":"2023-02-02T17:14:58","modified_gmt":"2023-02-02T16:14:58","slug":"nuove-tecniche-di-marketing-per-i-ristoratori-massimo-feruzzi-tecniche-nuove","status":"publish","type":"blog","link":"https:\/\/www.zanolli.it\/es\/blog\/nuove-tecniche-di-marketing-per-i-ristoratori-massimo-feruzzi-tecniche-nuove\/","title":{"rendered":"Nuove tecniche di marketing per i ristoratori. Massimo Feruzzi, Tecniche Nuove"},"content":{"rendered":"<p>Libros sobre c\u00f3mo conservar, satisfacer sus aspectativas y conquistar nuevos clientes, \u00a1 hay muy pocos! \u00a0\u00a1Un manual como \u00e9ste,editado por <strong>Tecniche Nuove<\/strong>,\u00a0 hay que leerlo con gran inter\u00e9s!\u00a0 Massimo Ferruzzi, ejecutivo e investigador de mercato, analiza y discute los puntos claves para dar luz a un tema actualmente muy importante. Son tres las palabras en grado de abrir los horizontes a los restoradores y a los adeptos en el \u00a0\u00e1mbito del food&amp;beverage: \u00a0competitividad, estrategia y aplicaci\u00f3n. \u00bfC\u00f3mo lograr estos\u00a0 objetivos?\u00a0 El libro analiza paso a paso todos los aspectos legados al mundo de la fidelidad y satisfacci\u00f3n del cliente con el objetivo de preparar mejor al profesional de servicio y de la restauraci\u00f3n.\u00a0 Porque, como dice el autor, \u00a1 ser buenos restauradores no es simple! Con estas palabras se abre el cap\u00edtulo dedicado a la gesti\u00f3n de la sala del restaurante y al personal encargado del servicio a la mesa.\u00a0 Mas tambi\u00e9n la formaci\u00f3n de un staff\u00a0 probado y en sinton\u00eda\u00a0 no es una cosa simple, as\u00ed como la <strong>presentaci\u00f3n \u00a0del men\u00f9<\/strong>, la selecci\u00f3n del personal, la \u00a0<strong>gesti\u00f3n de comunicaci\u00f3n y publicidad, \u00a0<\/strong>\u00a0y en fin, la gesti\u00f3n de problemas entre comillas m\u00e1s peque\u00f1os como \u00a0\u00a0<strong>los \u00a0imprevistos \u00a0internos <\/strong>\u00a0que podr\u00edan deteriorar la credibilidad y la funcionalidad del local; una puerta que no se abre o no se cierra, un\u00a0 accidente, o la gesti\u00f3n, siempre diversa e imprevedible, de clientes con problemas de alimentaci\u00f3n, clientes con sus animales dom\u00e9sticos, o la gesti\u00f3n \u2013\u00a0 \u00a1algunas veces muy dif\u00edcil! &#8211;\u00a0 de ni\u00f1os o reclamos. El libro pone el acento sobre valores intr\u00ednsecos de cada actividad, los detalles en grado de marcar la diferencia como podr\u00edan ser una sonrisa o una cortes\u00eda.\u00a0 Todo esto para hacer que la experiencia del cliente sea siempre mejor \u00a0y satisfactoria. . Un libro simple pero \u00fatil, r\u00e1pido en su lectura y apto a todos, de las empresas m\u00e1s peque\u00f1as a las empresas en grado de dar trabajo a muchas personas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7251\" src=\"https:\/\/www.zanolli.it\/wp-content\/uploads\/2023\/02\/biblioteca_zanolli_nuove_tecnichemarketing-2-768x1024.jpg\" alt=\"biblioteca_zanolli_nuove_tecnichemarketing-2\" width=\"768\" height=\"1024\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Libros sobre c\u00f3mo conservar, satisfacer sus aspectativas y conquistar nuevos clientes, \u00a1 hay muy pocos! \u00a0\u00a1Un manual como \u00e9ste,editado por Tecniche Nuove,\u00a0 hay que leerlo con gran inter\u00e9s!\u00a0 Massimo Ferruzzi, ejecutivo e investigador de mercato, analiza y discute los puntos claves para dar luz a un tema actualmente muy importante. Son tres las palabras en [&hellip;]<\/p>\n","protected":false},"author":849,"featured_media":12359,"template":"","cat_blog":[237],"class_list":["post-13356","blog","type-blog","status-publish","has-post-thumbnail","hentry","cat_blog-zanolli-del-mundo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nuove tecniche di marketing per i ristoratori. Massimo Feruzzi, Tecniche Nuove - Zanolli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zanolli.it\/es\/blog\/nuove-tecniche-di-marketing-per-i-ristoratori-massimo-feruzzi-tecniche-nuove\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuove tecniche di marketing per i ristoratori. 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